Beauty
eos Brought Their Dewy Lip Shine To The Streets In NYC
The pink pop-up truck was serving up their Dewy Lip Shine, sweet treats, and plenty of photo moments.
Amid the whirlwind of shows and presentations, there was one moment this Fashion Week that stopped everyone in their tracks: eos x NYLON's Dewy Lip Shine pop-up truck parked in the heart of SoHo. It was the perfect pit stop for a packed week that drew influencers, eos fans, and passersby wanting a sweet treat.
The scene was pure excitement: the line went down the block as people were waiting for first dibs eos' new Dewy Lip Shine collection. They were treated to a lippie of their choosing, and frozen popsicles inspired by five crave-worthy new flavors — Dirty Chai, Strawberry Milk, Jelly Donut, Peach Fizz, and ’Nilla Glaze — that tasted exactly as good as they sounded.
The real star of the show was the Dewy Lip Shine itself. Built like a balm, wears like a shine, this glossy hybrid wraps lips in shea, cocoa, and argan for that cushiony comfort and natural wearable shine we're all obsessed with. The medium buildable color means you can go barely-there or make a statement, depending on your mood. Even better? Never sticky, never greasy. Just glossy, glazed lips that actually feel good.
And there were plenty of giveaways for the entire stop. Every 25 guests received their Pumpkin Chai Body Lotion and Body Mist, as well as their Vanilla Cashmere Body Lotion and Body Mist (because what other way to give an early welcome to fall?). The first 50 guests also walked away with a special jelly bag packed with the full Dewy Lip Shine collection, turning an afternoon ice cream run into a major beauty haul. Because that's what Fashion Week should be about: finding those unexpected moments of joy in between the shows.
If you missed the truck, the Dewy Lip Shine collection is available now, so start adding to cart. Your lips will thank you.
