Faith Xue is the Executive Beauty Director of Bustle Digital Group, overseeing beauty editorial strategy and beauty-related special projects across Bustle, The Zoe Report, NYLON, Elite Daily, Romper, Scary Mommy and Fatherly.

Prior to BDG, she was one of the first editors to launch Byrdie and served as the editorial director of the site for seven years, in which she oversaw editorial and brand strategy and long-term growth initiatives. Her ten year-plus beauty career has included working on the L’Oréal-owned property Makeup.com to launching brands for breakthrough beauty pioneers such as Michelle Phan. Faith's writing has appeared in publications such as Refinery29, Who What Wear, and Angeleno Magazine, and she has been featured as the on-air beauty expert for The Today Show, Good Morning America, QVC and more. She received her undergraduate degree from the University of Southern California, where she graduated summa cum laude.

In her free time, you’ll find her eating her way through New York City in search of the best soup dumplings to rival the ones from her hometown (Shanghai).